A Perspective on Market Outlook and Strategies for Revenue Growth
How do finance executives think about the opportunities and challenges that lie ahead in 2022? In December 2021, BillingPlatform, in conjunction with a third party research firm, conducted a survey of more than 300 CFOs and senior finance executives who represent a range of industries and vertical markets, with most of the companies generating $100 million or more in revenue per year. We wanted deeper insight into their perspectives on the trends, challenges and opportunities they’re anticipating in 2022, including:
- The impact of macroeconomics on budgeting and resources
- The strategies for driving revenue growth
- Quote-to-cash readiness to execute initiatives
- The level of automation used to manage finance operations
- The biggest inhibitors to achieving financial goals
